SINGER/SONGWRITER SYDNEY IRVING RELEASES NEW MUSIC VIDEO FOR "SOMETHING BETTER" FROM ACCLAIMED ALBUM 'UNFASHIONED CREATURES' ON DEKO ENTERTAINMENT (ADA/WARNER MUSIC GROUP.

Deko Entertainment
1 day ago
2 min read

Irving offers up the song as a heartfelt statement of hope and promise to her own generation as she sings about the incoming new year.

WATCH "SOMETHING BETTER" HERE

Singer/ Songwriter Sydney Irving continues her remarkable national debut with the release of her third music video, “Something Better,” a beautiful ballad that spreads the message of hope and a more enlightened future to her ever-increasing fan base. Although it is certainly appropriate to be embraced during the Christmas holiday season, Irving says it was not written for that celebration, in particular.

Adds Irving,

“I wrote ‘Something Better’ with my friend and co-producer, Steve Sopchak about finding hope and optimism in the new year. This song means so much to me and I am so excited for it to finally be out in the world. I've been performing it live at shows for a couple years and have released a few versions in the recent past, but this is the definitive version!”.

At just 22 years old, Sydney Irving’s unstoppable work ethic has finally paid off. She recently signed with DEKO ENTERTAINMENT, a label distributed by Warner Music Group/ ADA; acquired worldwide management with Pilato Entertainment; and assembled a new five-piece band of music professionals for touring, affectionately called THE CREATURES, in reference to the album and her new musical direction.

After working in hundreds of venues in her native Central New York region which gave her radio airplay and a solid fan base, Sydney Irving is ready to take her music around the world. Irving’s debut national release Unfashioned Creatures is a musical odyssey that speaks volumes for an emerging artist with a creative vision beyond her years. The album was written or co-written; co-produced and arranged by Irving, with most of the guitar parts played by the singer, herself.

Irving’s first two videos from the album “You Can’t Forget About Me,” and "RAIN" gathered over 50,000 views. Her remarkable journey kicked off at just 14 years old, when she released her debut album, Hello Stranger. This youthful foray into music was followed by her sophomore effort, The Halfmoon Sessions, in 2018, which showcased her growth as an artist and songwriter. It has culminated thus far with the current album, Unfashioned Creatures, recorded mostly during 2023 and 2024.

Her impressive talent has not gone unnoticed. Sydney Irving was honored as the 2020 Young Adult Artist of the Year by The International Singer Songwriters Association, as well as Best Pop Artist at the 2023 Mississippi Music Awards. In 2022 she was named Best New Artist at the prestigious Syracuse Area Music Awards.

Following the fall releases of Unfashioned Creatures, Sydney Irving and her band The Creatures are soon to embark on select showcase performances around the country starting in January, 2026.

CD available here: https://www.dekoentertainment.com/sydney-irving