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Who Was The "Real Men of Genius" Singer On The 2021 Bud Light Super Bowl Commercial?

Feb 7, 2021
1 min read

Updated: Feb 8, 2021


Grammy award-winning vocalist, Dave Bickler, joined the rest of the #BudLightLegends during their Super Bowl commercial featuring Post Malone, Dilly Dilly Knight, Cedric the Entertainer, and other big names...


Dave Bickler started his musical career as the lead singer of the 1970s rock group Jamestown Massacre (Billboard Top 100 song "Summer Sun") but is best known as the vocalist for the massive #1 hit “Eye of the Tiger”. The song went on to be one of the most downloaded songs and propelled Dave’s career when Sylvester Stallone wanted the song featured in the 1982 blockbuster movie Rocky III.


The song won Dave a Grammy Award for Best Rock Performance "By a Duo" or "Group with Vocal." It was voted "Best New Song" by the People's Choice Awards, received an Academy Award nomination, came in at #18 on the “Top 100 Singles” chart in Billboard's 100th Anniversary issue. From 1999-2009, Dave was the singing voice behind the highly successful (most award-winning radio campaign in advertising history) 'Real Men of Genius' Bud Light radio and TV commercials, including promotional events where he sang live spots and the National Anthem at major sporting events across the country.


Bickler's latest release, “Darklightis out everywhere through Deko Entertainment on digital, CD, and vinyl (available in both standard (black) and a limited (gray swirl.) Learn more below:


Get the Vinyl, CD, or Download











69 Comments


linda WU
linda WU
6 days ago

Hearing the voice behind Eye of the Tiger in those legendary ad spots brings back so much nostalgia. Took a break from repotting my dendrobium nobile on the porch to read this—absolute genius marketing and timeless vocals!

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rence law
rence law
Sep 09

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I appreciate the nuanced discussion around campus safety and student celebrations. It reminds me of my own graduation, where we navigated similar rules. Just like working through a tricky game of 2048, finding solutions requires patience and small step-by-step adjustments. Open dialogue with administration could really foster better compromise for future events.

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So Dave Bickler isn't just the voice behind those Bud Light 'Real Men of Genius' spots—he also sang 'Eye of the Tiger' from Rocky III. That's a pretty impressive career. Speaking of legends, have you tried dan the man?

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Meery Ali
Aug 31

mình có lần lướt đọc mấy trao đổi trên mạng شيخ روحاني thì thấy nhắc nên cũng tò mò mở ra xem thử cho biết. mình không tìm hiểu sâu chỉ xem qua trong thời gian ngắn để quan sát bố cục cách sắp xếp جلب الحبيب các mục và trình bày nội جلب الحبيب dung tổng thể. cảm giác là các phần được trình bày khá gọn, các hurentest berlin mục rõ ràng Huren Berlin nên đọc lướt cũng không bị rối với mình như vậy là đủ để nắm tin cơ bản rồi. جلب الحبيب


👍

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