Who Was The "Real Men of Genius" Singer On The 2021 Bud Light Super Bowl Commercial?
- Deko Entertainment
- Feb 7, 2021
- 1 min read
Updated: Feb 8, 2021
Grammy award-winning vocalist, Dave Bickler, joined the rest of the #BudLightLegends during their Super Bowl commercial featuring Post Malone, Dilly Dilly Knight, Cedric the Entertainer, and other big names...
Dave Bickler started his musical career as the lead singer of the 1970s rock group Jamestown Massacre (Billboard Top 100 song "Summer Sun") but is best known as the vocalist for the massive #1 hit “Eye of the Tiger”. The song went on to be one of the most downloaded songs and propelled Dave’s career when Sylvester Stallone wanted the song featured in the 1982 blockbuster movie Rocky III.
The song won Dave a Grammy Award for Best Rock Performance "By a Duo" or "Group with Vocal." It was voted "Best New Song" by the People's Choice Awards, received an Academy Award nomination, came in at #18 on the “Top 100 Singles” chart in Billboard's 100th Anniversary issue. From 1999-2009, Dave was the singing voice behind the highly successful (most award-winning radio campaign in advertising history) 'Real Men of Genius' Bud Light radio and TV commercials, including promotional events where he sang live spots and the National Anthem at major sporting events across the country.
Bickler's latest release, “Darklight” is out everywhere through Deko Entertainment on digital, CD, and vinyl (available in both standard (black) and a limited (gray swirl.) Learn more below:
Get the Vinyl, CD, or Download
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From fronting Jamestown Massacre in the ’70s, to powering Eye of the Tiger into an anthem forever tied to Rocky III, to becoming the instantly fnaf recognizable voice of Bud Light’s Real Men of Genius campaign, he’s had one of those rare careers that bridges rock history and mainstream advertising.
Slope Rider The song went on to be one of the most downloaded songs and propelled Dave’s career when Sylvester Stallone wanted the song featured in the 1982 blockbuster movie Rocky III.
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