Dru Down Releases New Music Video

Deko Entertainment
Jun 19, 2021
2 min read

Updated: Jun 24, 2021

"The Regime card-carrying member kicks it with full bouncy old school Oak town flair with a boom-bap boss presence and vernacular." - Week In Pop

Featured in Blackout Hip Hop, Jam Band News, Hip Hop On Deck

Today, legendary Bay Area hip-hop artist Dru Down shares the music video for "What Are You Lookin At". Livin Legend (God Willin) Pt. 2—the follow-up to his 2020 release Livin Legend (God Willin) Pt. I is out now. "What Are You Lookin At" has amassed over 220k streams on Spotify alone in just over a month, already making it an all-time top 10 streamed Dru Down song on the platform. The album is available now on CD, along with other limited edition Dru Down merch .

On the video, Dru says "hey y'all, what's hanging with it, it's Dru Down, the one and only, no phoney, mac without the roni, my new video 'What Are You Lookin At', check it out. Hellooo!!!" Dru Down released his debut album ‘Fools from the Streets’ in 1993. The local success of this record led to him signing with Relativity Records, a Sony Music imprint, to release his second album, ‘Explicit Game’, in 1994. The album spawned Dru Down's most successful single to date, “Pimp of the Year”, which peaked at #65 on the Billboard Hot 100 and stayed on the Billboard charts for 24 weeks. His third album, "Can You Feel Me" was released in 1996 and spawned a single by the same name that was a minor commercial hit. Known as the illegitimate son of Parliament-Funkadelic bass icon, Bootsy Collins, Dru Down had his first collaboration with Collins on "Can You Feel Me", which was followed by a guest appearance on Collins' album, Fresh Outta 'P' University. "Can You Feel Me" peaked at #54 on the Billboard 200, and was critically praised, receiving a 4/5 star rating from Allmusic. That same year, Dru Down began his acting career appearing in the movie Original Gangstas as Kayo. He also appeared on the 2Pac song "All About You" from 2Pac's fourth studio album, All Eyez on Me, which reached 10x Platinum.

In the 2000s Dru launched his own label, Pimp On Records, and began working with other Bay Area artists, as well as releasing some of his own music. He again appeared on a Bootsy Collins album with the track “Pusherman” from the 2017 album World Wide Funk. Dru spent most of 2020 working with producer Donatello on tracks for Livin Legend (God Willin) Pt. 2 which includes featured guests like Krayzie Bone of Bone Thugs-n-Harmony, Keak Da Sneak, and Yukmouth & Kuzzo Fly of the Luniz. Livin Legend (God Willin) Pt. 2, is out now on Pimp On Records/Deko Entertainment (ADA/Warner).